Author: Varun

It’s no secret that a great digital marketing funnel will not only attract leads but turn them into repeat customers and evangelists for your brand. But how do you create a great funnel? What is a marketing funnel?   As you are about to see that we implemented this Content Marketing Funnel which generated: An...
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Avengers Infinity War is one of the most anticipated movies of the year. With an epic star cast and a thrilling line-up of superheroes and villains, the movie will surely have one hell of an opening. But please do yourselves a favour: don’t let spoilers ruin it for you and make sure you keep your...
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Introduction: Twitter is a micro-sharing platform where 280-character limit can be used in limitless and unimaginable ways. We take a look at 5 most influential tweeters from our generation and observe how they use Twitter to drive engagement creatively and strategically. It is their habits we are trying to decipher, along with their choice of...
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Facebook-Cambridge Analytica scandal is the first of its kind. Even though the story may have become a household topic for hot discussion, many still don’t know what really transpired. We bring to you, a detailed timeline that explains each event as it happened. The future of Facebook may look at risk. But let’s be honest...
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So, what is your favourite form of storytelling for your fashion brand? Gifs? Memes? Statuses? Videos? Pictures?   Whatever it is, chances are you may be wrongly favouring an idea of social media post. Why? Because we found out something worth your attention!   Having followed, read, researched, analysed and spent countless nights without sleeping...
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Time and again we have emphasized on the virtue of relevancy for fashion brands on social media. Ask an average user about their daily, endless struggle of maneuvering through s***loads of ads that fail to motivate them, you’ll get a fitting reply on how most brands just make them cringe. In the words of Bruce...
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