One way to find out the return on investment (ROI) of your marketing channels is through marketing (or multi-touch) attribution. Marketing attribution reveals how a customer found your service or product at the beginning, whether that was through a blog post, landing page, or social media ad. Marketing attribution enables the business owner to understand which campaigns are the most profitable for the company. At Geeks Of Digital, we can create an attribution dashboard to help you evaluate your marketing efforts for optimum results. Using an eCommerce platform with attribution model system helps you stay ahea d of the pack.
With a marketing attribution dashboard, you can determine exactly which marketing efforts in your sales processes are performing the most successfully. This type of dashboard collects all of the pertinent data involving the journey of your customer to help you identify which channels and content are most effectively supporting your marketing goals.
Your buyers will often have many interactions with you during their journey, and each one is important to analyze thoroughly and separately. That’s what a marketing attribution dashboard does. With this data at your fingertips, you can make and execute better decisions with your company’s resources. An attribution dashboard can help you evaluate the financial value of an action such as a social media post about your products or services.