As a small or large business, in order to remain competitive it is imperative to stay up-to-date with the trends in marketing and growing eCommerce platforms. The question is: do you have an effective strategy in place to grow your eCommerce business? At Geeks Of Digital, we can formulate and implement an eCommerce growth strategy that takes your online store to the next level.
Some components of an eCommerce growth strategy our team can help implement on your behalf, include:
Why is search engine optimization (SEO) an important part of a growth strategy for eCommerce? The reason is that SEO applied to eCommerce stores directly impacts where your site appears in search engine results pages (SERPs). If few people can find your site in search results, you will have little traffic and very few conversions. Load times and page speed are other important factors you can adjust to optimize your site.
The look and functionality of your eCommerce site has a big impact on whether customers decide to purchase. Improving user experience is essential for keep the customer’s attention and ultimately persuading them to take action, i.e. purchase. Your site should be easy to navigate and pleasing to the eye at the same time.
Understanding how to market products to your target audience is an effective way to grow your eCommerce business. Paid marketing and social media marketing are two eCommerce growth strategies to consider and implement. Growth often means a change in strategy accompanied by fresh marketing ideas and efforts. For instance, you may choose to run sales, offer coupons, or hold contests in order to increase engagement and increase sales.
Developing a strong eCommerce growth strategy framework can include the creation of a strong community that supports your online store. This can give your eCommerce store social presence and expand its reach by implementing new ways to interact with your customers. One way begin creating this loyal community of customers is through referral programs. Another way is through a customer loyalty program. There are also others.
If you are searching for growth hacking strategies for eCommerce, look no further than our team at Geeks Of Digital.