With a content performance dashboard, you can evaluate crucial performance metrics to determine the level of success of your content-related efforts. With real-time data in hand, you can adjust your strategies to fulfill your content marketing objectives. At Geeks Of Digital, we offer content performance dashboard solutions that enable you to assess the status of your content marketing efforts thus far and make changes as required to increase your return on investment.
Using a Content Performance Dashboard to Maximize ROI
A content performance dashboard that displaces KPIs related to your content on various platforms and its effectiveness is a very helpful tool. The process of using a dashboard to measure content efficacy is much faster than manually tracking efforts. This type of dashboard enables you to create a content audit framework and is highly effective due in large part to its accessibility and interactivity. When you are building content to be placed on various platforms, it is vital to have the ability to make quick decisions that mesh with what your target audience needs to consume in order to become your customers and repeat customers.
With the ability to track the activity of visitors to your websites, you can evaluate the types of content that are giving you the best results in terms of sales and ROI. The information you gather from your content performance dashboard will help you tweak your marketing strategy to enhance your rankings in search engines and connect with your visitors.
Your Customized Content Performance Dashboard
The content performance dashboard solution we offer gives you the tools necessary to analyze your key data and metrics in a single location. With this dashboard, you can identify and diagnose issues with your content quickly and make decisions to upgrade its performance.
The various metrics you may consider adding to your content performance dashboard include website metrics (time on page, page views, sessions, visitors, bounce rate, page views), email engagement, social media engagement, conversions (complete form, quote request, purchase), SEO metrics (search trends, keyword rankings, visibility), and sources of referrals (organic search, social media, third-party websites).