Aaron Levenstein, business administration professor at Baruch college said something vital about statistics. He likened statistics to bikinis and said that what they reveal is suggestive but what they conceal is vital.
This is also true for users of Google Analytics. Most of us spend our time looking at the reports. This data is just suggestive. Google Analytics gives you so much data, but you only need a fraction of it.
In this article, I prove to you that the most vital data is concealed. The only way to uncover this data is by using custom reports.
Custom Reports for Acquisition
Metrics by Day of Week Name and Time of Day
This report was created by LunaMetrics. Based on the day of the week and time of day, your traffic behaves differently. This report shows you how their behavior changes over time.
Visitor Acquisition Efficiency Analysis Report
As your company grows, you will find that your marketing and growth teams work out of sync. One employee may be responsible for a paid channel and another for social media, even though they rarely talk.
This custom report created by Avinash Kaushik lets you analyze by traffic source. You can click on a particular medium to see the medium and campaign information.
Custom SEO Report
If you are still trying to bid on 1-2 word queries, you probably do not understand the value of long-tail keywords. This report can help you analyze up to 20-word long queries.
The first thing you need to do is to set up an advanced segment. Here, we use regular expressions to isolate long-tail keywords. Setting up the report is easy and you can remove any metrics that do not interest you.
You will see how your long-tail keywords perform and how they make money for you. You can use this information to inform your PPC and SEO strategies.
E-Commerce Custom Reports
Daily E-commerce Traffic Report
If you operate an e-commerce site, you will find this report particularly interesting. Even though it is basic, it shows you your performance per source.
When you drill deeper into the report, you will have access to specific campaign information. This is surely one of the best custom reports Google Analytics.
PPC Custom Reports
PPC Campaign Goal Performance
With this report, you can analyze your paid search performance with goal conversions per search engine. This report is very powerful if you advertise often on different search engines.
Created by Rachelle Maisner, this report drill down your paid search efforts on the keyword level. With this report, you will get CPC, traffic volume, as well as the cost per conversion for each keyword.
A Review of the Best Custom Reports Google Analytics
Custom reports let you uncover insights that would remain hidden from you if you were to just look at the Google Analytics data. In this article, I’ve shown you some of the best custom reports Google Analytics.
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