The digital marketing space has lots of competition. To succeed, you need to do what your competitors are not doing to reach more consumers and increase brand loyalty: creating the best fashion social media campaigns.
In this article, I will show you how creating a social media community around your brand, sending sweet birthday messages and blogging can help you create the best fashion social media campaigns.
The Best Fashion Social Media Campaigns Use a Brand-Centric Social Media Approach
You should encourage your audience to share content around your brand on social media.
Why?
Because this boosts brand engagement. A great way is to run a contest on Instagram and Facebook by asking your followers to share a picture representing your brand ideals.
Encouraging users to share content around your brand is one of the keys to creating the best fashion social media campaigns
Ask them to use the same hashtag that you specify. Now, you can use the pictures shared by your followers in your blog posts. The act of sharing and mentioning your brand name will increase brand awareness.
Take Note of Your Users’ Birthdays and Send Them Heartfelt Messages
A birthday is a very special and personal moment. Therefore, when you send an email wishing your subscribers a happy birthday and including a coupon code with that, you increase brand loyalty.
Now that you have their email addresses, you can also send your subscribers emails regarding upcoming sales or new fashion lines. The effect is that this will increase brand awareness and loyalty.
Sending a heartfelt birthday message goes a long way in creating the best fashion social media campaigns as it shows that you care
If they are going to shop in your store, have them present the coupon code as they make the purchase. This is important as it will help you connect the email campaigns to business metrics.
The key is to ensure that all your messages, online or offline, resonate with your audience. This is the only way you can ensure that your campaign is cohesive and well-integrated.
Create a Blog. If You Have One Already, Use It
With blogs, you have the opportunity to constantly provide your customers and prospects with valuable information. You should have a regular pattern for releasing your blogs.
Always make the posts interesting and a maximum of 500 words each. With ever decreasing attention spans, people are constantly looking for short and concise information.
Another ingredient of the best fashion social media campaigns is regularly posting interesting blogs
There is a place for long blog posts, but this should be the exception and not the norm. Also, make video production one of your main content strategies. Make sure that your blog posts have an adequate number of pictures.
Another great idea is to personalize your blog posts. For example, you can show your audience how you create designs from the conceptualization stage all the way to production.
You can also discuss the trends of the day and showcase the items that you stock that goes with that trend. Create style guides to show your audience how they can pair up the products in your store.
Conclusion
Creating a social media community around your brand, blogging and sending special birthday messages are great strategies for digital marketing for fashion brands.
Geeks of Digital helps you to better understand your niche market. We also help you create campaigns and content that moves your audience and increases conversion rates.
Contact us now to get more information on how to fashion the best fashion social media campaigns.
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