How to Create a Custom Google Analytics report

how to build a custom report in google analytics

The Google Custom reports feature is very powerful and gives you a lot of flexibility. You can look at data from your site in all manner of interesting ways.

In this article, let me show you how to build your first custom Google Analytics monthly report.

The Customization tab in Google Analytics

So as to get started creating custom reports in Google Analytics, first hit the “Customization” tab on the navigation bar. Now, go to “Custom Reports” and click on “+ New Custom Report.”

Giving your custom report a name is pretty straightforward. Since you’ll more than likely create more custom reports in the future, make sure you give your report a descriptive name.

metrics and dimension to use in your custom report

The Options Available When Creating A Custom Report

Let us now break down the various options available when creating a custom report and how they factor into the final report.

Report Tab

This feature allows you to add multiple tabs to your report. This way, you can break down more complex reports into smaller pieces that are easy to digest. 


You can have one tab showing geographic data and another tab showing the devices used to access the website.


When it comes to type, Google Analytics gives you three options: When you choose Explorer, you see a trend chart at the top with a data table at the bottom.

A Flat Table type shows you a table of data, with nothing else. Finally, a Map Overlay is very beneficial when data based on geographic location.

Metric Group

In this section, you get to choose the data you want to be included in the report. You can choose anything, from goal completions to conversions. You can add as many metrics as you want to your custom report.

These metrics will appear as columns in your final report. 

Dimension Drilldown

In this section, you can specify how further down you would like your data to be broken. The Drilldown is broken down in terms of the rows. A great example is when you break down data based on the browser to understand the browsers that your visitors use to access your site.


With filters, you can limit the data in the final report to a subset of the entire dataset. For instance, when rather than getting data about all browsers your visitors use, you can limit the data to only mobile devices.

Finally, save your report and review the produced data to get the insights.

Which Google Analytics Monthly Report Will You Build?

There are many advantages to creating a custom Google Analytics monthly report. For starters, you only get to see the data that interests you the most. This article has shown you how to create a custom report step-by-step.

Geeks of Digital is an analytics-driven online marketing and content production agency. We are experts when it comes to Google Analytics. Get in touch so we can use Analytics to take your business to the next level.