Digital Marketing Strategies for Fashion and Luxury Brand: How to Increase Conversions
If your business is to succeed, you need a digital marketing strategy. Sadly, though many business owners do not have digital marketing strategies for fashion and luxury brand. If you are one of these, worry not. I’ll teach you all you need to know.
In this article, I show you how to use SEO, email marketing and social media marketing for fashion brands growth.
Search Engine Optimization
Research shows that 93% of all online experiences begin on search engines. This means that most consumers first use search engines when researching their buying options.
SEO is the process of optimizing your site to improve its ranking in search results. Appearing higher in search results means attracting more valuable leads.
75% of people do not look at the search results past the first page. When deciding your rank, search engines look at a few factors. These include your keyword optimizations, link building, and user experience among others.
93% of all online experiences start with search engines. You must have an SEO strategy for your business.
Basically, use the keywords that your prospects use to find services like yours online. You want to focus on long-tail keywords that contain at least 3 words. Also, make sure that you use specific keywords.
Then, you want to get as many backlinks as possible to your site from authority sites. Also, give your website a luxurious feel. The best way to build backlinks is by creating content.
Create content and then suggest to other authority sites to look at it. If they like the content, they can use it as a resource when creating their content. This is the best way to build quality backlinks.
Give your users the feeling of being on a premium website through great design.
As a luxury brand, social media is a very important tool. You have many tools at your disposal, including Facebook, Instagram, Twitter, LinkedIn, Pinterest and many others.
It is important that you understand your target market because you will know the social media platforms on which they spend most of their time. Look at your current customers and where they spend their time online.
After identifying the social media platforms on which your prospects spend their time, create content that tells them about your business there.
Then, go to these platforms and share your hours of operations, contact information and address. Additionally, you can use these platforms to share content.
Since you are selling luxury products, you should use photographs because of their powerful impact on user perception. You can also post engaging videos on these platforms as well.
Use social media to give your prospects the visual aspect of your business.
Email marketing enables you to reach new leads and nurture them.
Done correctly, email marketing can give you a 4,400% return on investment. For this to work, you need to create a sign-up form at the top or bottom of your site.
You can get a 4,400% ROI if you execute an email marketing strategy correctly.
If not, create a popup that entices buyers to sign-up to your blog. Do not buy email lists because your emails will simply end up in the spam folder. Once you get some subscribers, start sending them valuable information.
Remember that people subscribe because they want to get more information from you.
We Can Help You Build Digital Marketing Strategies for Fashion and Luxury Brand
In conclusion, SEO, social media, and email marketing are amazing digital marketing strategies for fashion and luxury brand. Use them correctly and you will be smiling all the way to the bank.
Geeks of Digital is a content creation and digital marketing agency that specializes in helping businesses create a solid presence online. Get in touch today and we will help you fashion such a presence.