How To Create a Google Analytics Report

step by step guide to creating analytics report

The advantage of knowing how to create Google Analytics report is that it lets you get a deeper understanding of your customers, the relevance of your marketing efforts.

Google Analytics is pretty good when it comes to telling you about your site visitors. You get to see information such as viewer behavior and demographics. This way you can better reach your target audience.

What to Do Before Creating A Custom Report

The objective of creating custom Analytics reports is that they allow you to get more out of Google Analytics. You get to choose your own dimensions and attributes. 

Before you start creating a custom Analytics report, go through all the native reports and make sure none of them suits your needs. Then, have a clear plan about the kind of data you would like to analyze.

Which are the most pressing questions that you and your clients have? Remember that Google Analytics is there to answer any questions you may have about your online presence.

importance of analytics report

Custom Report Types

Google Analytics offers four custom reports. After you choose one of these report types, you can access your custom report at any time.

Explorer Reports

An Explorer Report uses the same format as a standard Google Analytics report. 

It has a line graph at the top and a table with the data at the bottom. With this report type, you can use a familiar report format but use elements and dimensions specific to your business.

Flat Table

The Flat Table is a simple data table. It does not include any graphs. The benefit of using this format is that it can prove useful in representing certain types of information.

Map Overlay

If you would like the report to simulate customer location and demographics, this is the report type to use. This report lays data over a map of the world or a country.

The result?

You get to see the geographic areas that have the best and worst engagement rates. Analytics uses a darker green to indicate areas with more traffic and engagement.


The funnel report format depends on your company’s conversion funnel. The benefit of this report is that it lets you track and analyze customer data as they move through your sales funnel.

How to Create Google Analytics Report

Click on the Customization on the left of the Analytics dashboard. In the drop-down menu, choose “Custom Reports” to open the custom reports dashboard. 

Click on Create New Custom Report. Now, fill out the form with the information about your business. Select a report type, add metric groups and other dimensions.

The final screen shows you the actual custom dashboard, which you can access at any time in the Custom Reports tab. Choose a custom reporting period and the format.

Dimensions are the attributes of your data. A good example is Cities and shows you the cities from which your traffic originates. The metrics are the actual rendered values.


As you can see, creating a custom report requires you to understand a few things about how Analytics displays information. This article has shown you how to create Google Analytics report.

Geeks of Digital is an analytics-driven online marketing and content production agency. We are experts when it comes to Google Analytics. Get in touch so we can use Analytics to take your business to the next level.