Being in the fashion industry forces you to stay on guard about the new marketing strategies and their implementation. This calls for a fashion social media marketing strategy. Otherwise, this will automatically lead to failure.
In this article, I show you how nurturing of leads and sending an email to people who left their shopping carts are great fashion social media marketing strategies.
Nurture People Who Are Not Ready to Buy So That They Can Become Customers Later
Whenever prospects first come to your shop, they are usually not ready to buy. Make it a priority to collect their email addresses.
So what do you do with these email addresses?
Send automated email series to your audience. They subscribed to your fashion blog because they would like to receive more content from you.
You should create an automated email series that gives them updates about the business and what you are stocking. Also, this gives you a chance to understand their preferences.
For example, you will know the number of emails it took before the client took action. Additionally, based on the links they click on the emails you send them, you get to know what interests them.
Send an Email to People Who Left Items in Their Shopping Carts
It is surprising, but common for prospects to review products in your store, add them to their shopping carts and then, simply forget about them.
If you notice some people who left their shopping carts, send them a reminder email. The key is not to bombard them with emails. Rather, send the emails in increasing intervals.
People place items in shopping carts and then forget to finish the purchase. Contact these people to increase conversions and profits.
Here’s how you do that:
Send an email the next day after they abandon their carts, then next week and then next month. Each time, give them a discount code to motivate them to make the purchasing decision.
But here’s the problem:
You need the prospects’ email addresses to send them the reminder emails. This means that they should have created an account before adding items to the shopping cart. Make it very easy for them to create an account.
As you can see, digital marketing is a fun and easy way to raise your brand awareness and sales. There are many ways of increasing awareness of your brand and sales.
You don’t have to use all the tactics outlined in these blogs. Each one has the same effect: increasing brand awareness, sales and the size of your community.
The key is to use one technique and once you get the results, start implementing the next. This will help snowball the results.
Let Us Help You Create a Fashion Social Media Marketing Strategy
You have now learned a few very important fashion social media marketing strategies. What next?
We will help you create an impact on your online sales and create effective campaigns that bring in sales and conversions. We also help bring together the message in your emails, websites, blogs, and social media.